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Is Paid Media an alternative or an amplifier to Earned Media?
A common question that plagues many a brand is whether or not Facebook advertising adds value to them. They wonder whether the right customers are reached by means of Paid Media. Recent studies have...
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Like vs Success – How Big is Your Brand Really?
It is a common mistake to assume that having a large number of fans means that the brand is engaging on social media channels. This is untrue. Not all fans engage on social media platforms and that is...
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